The Inside Story of Wal-Marts Success Essay Example | Topics and Well Written Essays - 750 words

The Inside Story of Wal-Marts Success - Essay Example Wal-Mart has initiated its business from the United States and expanded its stores nearly in every corner of the world that include countries such as Puerto Rico, Canada, China, Mexico, Brazil, Germany, Argentina and many more. Wal-Mart is a place where one can find all the varieties of the needy stuff from clothes to shoes, cleaning supplies, health and beauty support, food, home decor, electronic appliances, automotive, in fact, everything. In other words, Wal-Mart can come under the terminology of a convenient one-stop store that is available at the best prices an individual can think (Soderquist, pp. 1-9). Sam Walton is the mastermind that lays behind the concept of Wal-Mart, which came into appearance roughly a few centuries ago, which is comparatively a young but very well established and entrenched company. Their strategic sales and planning are the unique and inimitable features that have not only provided them an edge over all their competitors throughout all these years but also made them the biggest retailers in the history of the world. The capability and talent of Sam Walton for discounts retailing have been the most successful strategy that has heightened the image of the Wal-Mart and made them stand on the top position for its tremendous sales in the retail business. Indeed, the innovative implementation of these strategic decisions is the chief component that makes Wal-Mart a flourishing company. However, the ultimate goal of Wal-Mart has always been to keep prices lower than the average cost, so that the customer can save a significant amount while shopping at Wal-Mart (Bergdahl, pp. 38-42). Customers, employees or associates and the community were the top priority for Walton. The phrase ‘Customer is always right’ was one of the deepest viewpoint and philosophy regarding the customers that are still in practice until the current day.

SSOrganizational Setting Coursework Example | Topics and Well Written Essays - 750 words

SSOrganizational Setting - Coursework Example The expansion strategy saw the company introduce slightly above 45 manufacturing plants in the United States spread across 26 states. The manufacturing centers include the world’s largest food center that is located in Frankfort Indiana. â€Å"Currently, Frito-Lay has over 1800 distribution facilities and employs over 20,000 employees in addition to selling products in approximately 350,000 retail centers in the United States alone†(Wicklound & Alvers, 2001). In addition to this, Frito-Lay is also considered as one of the leading advertisers in the United States, a situation that has further strengthened the company’s market share as a leading marketer and snack manufacturer. As stated by Lucas and Baroudi, (2004) Frito-Lay has been in operation since the early 1950s where the company’s growth is attributed to the aggressive marketing strategy that Frito-Lay employs. In addition to this, Frito-Lay is involved in the advertising business that implies that the company spends less on marketing. The excess funds that could alternatively have been used in marketing are therefore channeled towards an expansion strategy that has seen Frito-Lay’s sales volumes increase drastically over the years. Over the years, Frito-Lay has introduced into the snack market various products that range from potato chips to various types of cheese dips. The introduction of cheese dips was necessitated by the increased popularity of Mexican food which began to rise steadily in the early 1960s. Today, it is estimated that a significant percentage of Frito-Lay’s dips are linked to vegetables, a situation that food and business experts attribute to low competition in this area. In addition to this, several researchers in food and nutrition have established that sour-based cream dips are increasingly becoming popular in the United States where Frito-Lay controls a significant market