Monday, January 20, 2020
Racial Prejudice in French and British Immigration Policy Essay example
Racial Prejudice in French and British Immigration Policy FRANCE AND BRITAIN TODAY ARE SHADOWS OF THE GREAT COLONIAL EMPIRES they once dominated, yet the consequences of their imperial acquisitions continue to linger as both countries seek to moderate the immigration of persons from countries once part of vast imperial collections.à In general, there is little public concern when an immigrant hails from Canada or Australia or another ââ¬Ëwhiteââ¬â¢ dominion.à Itââ¬â¢s a different reaction, however, when itââ¬â¢s a low-skilled black immigrant from Algeria or the Caribbean.à This ââ¬Ëreactionââ¬â¢ by both the general public and policy-makers results in immigration legislation that unduly discriminates on the basis of race, ethnicity, and national origin. It is recognized that countries cannot have full open-door immigration policies as the effects on national well-being would be staggering.à There is, however, a great deal of latitude for countries to shape policies that provide equal-opportunity for migrants without regard for race, ethnicity, or national origin, or, on the contrary, to enact legislation that discriminates on the basis of these attributes.à In the case of Britain and France during the past 40 years, immigration policies have drifted from the latter to the former, without fully characterizing either of these two extremes. During the latter half of the twentieth century, strong anti-black and anti-minority sentiment has been veiled in the form of anti-immigration stances by leading political parties in both France and Britain.à These positions were regulated in both countries by public sentiment, party power, and the economic well-being of the country.à In the case of France, however, the emergence of the prominent French nat... ..., is not foreseeable. It is lamentable that the immigration policies of France and Britain have become so restrictive during the past 40 years, but one can only hope that the next 40, whether as individual states or in unison as EU members, bring a gradual decline in the racially prejudicial nature of French and British immigration policy. à Works Cited ââ¬ËBackground to British National Law.ââ¬â¢Ã Britain in the USA.à British Information Services.à 19 July 1998.à . Hargreaves, Alec G.à Immigration, ââ¬ËRaceââ¬â¢ and Ethnicity in Contemporary France.à London:à Routledge, 1995. Miles, Robert.à ââ¬ËThe Articulation of Racism & Nationalism.ââ¬â¢Ã Racism & Migration in Western Europe.à Ed. John Solomos and John Wrench.à Oxford:à Berg, 1993. Solomos, John.à Race & Racism in Britain.à New York:à St. Martinââ¬â¢s Press, 1993.
Sunday, January 12, 2020
Development of Curleys wife throughout the novel Essay
In the novel Steinbeckââ¬â¢s uses social class, to separate the characters from one another especially Curleyââ¬â¢s wife from crooks ââ¬Å"you keep your place then niggerâ⬠, indicates to us that the social structure was different in America around 1937, a white women was above a black man. The writer showed this and showed peoples attitude of time. In addition it also gives us an insight on how it will feel like to be black.à Furthermore Steinbeckââ¬â¢s also describes Curleyââ¬â¢s wife in a desperate and worried way ââ¬Å"married two weeksâ⬠¦Ã¢â¬ ¦?â⬠this is shown by the writer creating a tone to the quote, ending the quote with a question mark could mean that the other characters are confused to whether it would last or not, in addition it could also signify that they are doubting their relationship. Steinbeckââ¬â¢s use of language starts to develop more, when he goes on to describe Curleyââ¬â¢s wife on page 53. The writer describes her in a sexual dangerous way; we know this by the writer repeating the word ââ¬Å"redâ⬠. This indicates to us that danger awaits her; additionally it could also mean that she is seen as a ââ¬Å"sex imageâ⬠, by the other men on the ranch. This is shown by the writer using the term ââ¬Å"fascinatedâ⬠, which describes how the other men felt when they saw her. Furthermore, her body languages links to how sheââ¬â¢s speaks, ââ¬Å"her voice had a nasal, brittle qualityâ⬠this indicates to us that she had a fragile slow voice that hypnotized men which made her sound innocent ââ¬Å"Lennie watched herâ⬠. This quote enhances that men couldnââ¬â¢t keep their eyes off her, the writer makes Curleyââ¬â¢s wife out to be a advert, says things slowly in a tempting way, portraying her as an object. In addition the writer describes Curleyââ¬â¢s wife as a desperate insecure women that feels the need to seek attention from other men, ââ¬Å"her body was thrown forwardâ⬠, specifies to us that she is pushing herself to the situation. In the novel, Steinbeck makes the role of women in the book all to do with sex, some providing sex for the men, portraying them as sexual objects. However, some female characters are seen as either mother figures. This is in contrast to Curleyââ¬â¢s wife which is seen as a women who keeps degrading herself ââ¬Å"Curleyââ¬â¢s married a tartâ⬠this enhances to us that the men on the ranch have no respect for her, this is shown by referring to her as a ââ¬Å"tartâ⬠which could also include how the way she dresses in a sexual seductive way to cover up her insecurities. However Curleyââ¬â¢s wife may want to dress up because it makes her feel good about herself and she does have the time since her husband is quite wealthy. Moreover, in the novel Of Mice and Men, the writer John Steinbeck makes it out to be women are inferior to men, this is shown by making Curleyââ¬â¢s wife the only women on the ranch. Furthermore, the writer also describes Curleyââ¬â¢s wife in a detailed sympathy way and this makes the writer feel sorry for her ââ¬Å"you better go home nowâ⬠, indicates to us that Curleyââ¬â¢s wife is in a place that she is not meant to be, it also shows how isolated she is, this is shown by using the term ââ¬Å"quietlyâ⬠which shows to us that she is being sneaky about the situation, furthermore it also shows us that she isnââ¬â¢t allowed to communicate with other men which gives us an insight about her, that she doesnââ¬â¢t have any friends on the ranch, she has to do it discretely, this shows that Curley doesnââ¬â¢t trust her and she feels protected in the hands of the other men on the ranch, this creates a sense of security. Furthermore, the writer John Steinbeckââ¬â¢s in a way describes Curleyââ¬â¢s wife as a dog, metaphorically speaking ââ¬Å"bitch pleaseâ⬠, which shows to us that she is described as female dog, rather than a human being which implies to us that she is not an important person, which links with Candyââ¬â¢s dog, which both have something in common, they both died. In addition when they are described or mentioned in the book John Steinbeckââ¬â¢s makes it sound like they are the subject or object in the sentence. It also shows the insignificant in both characters.
Friday, January 3, 2020
Nike Case - 1085 Words
BACKGROUND Kimi Ford, a portfolio manager of a large mutual fund management firm, is looking into the viability of investing in the stocks of Nike for the fund that she manages. Ford should base her decision on data on the company which were disclosed in the 2001 fiscal reports. While Nike management addressed several issues that are causing the decrease in market sales and prices of stocks, management presented its plans to improve and perform better. Third party sources also gave their opinions on whether the stock was a sound investment. PROBLEMS: 1. What is the WACC and why is it important to estimate a firms cost of capital? Do you agree with Joanna Cohens WACC calculation? Why is it important to estimate a firmsâ⬠¦show more contentâ⬠¦Since it assumes the earnings will continue indefinitely, the value is computed simply by dividing the earnings by a capitalization factor expressed as a percentage. For example, a company whose normal earnings are $1,000 and for which a capitalization rate of 20% is chosen would have a value of $5,000 ($1,000 à · .2). One of the most problematic aspects of this process is determining an appropriate capitalization rate. This is accomplished either by reference to rates implicit in the value the marketplace gives to comparable publicly traded companies or through a process known as the buildup method. In the buildup method the valuator begins with the risk free rate and adds subjectively to that rate an amount appropriate for the investment risk of the firm being valued. Once an appropriate rate has been determined, the value of the firm is calculated rather quite simply by dividing the adjusted earnings by the capitalization rate. Computation for Nikes Cost of Capital Using the WACC, the following computation can be deducted: WACC = (% of equity x cost of equity) + (% of debt x cost of debt) x (1-CorpShow MoreRelatedNike Business Case Study1380 Words à |à 6 PagesEven though every company should act ethically correct, not everyone does and Nike is a great example of that. Nike is a company who grew fast and looked for a cheap way to manufacture their products, by manufacturing overseas. Nike had a strong start but when people started protesting the company and their name was being dragged, they acted fast to recover to be the huge business they are today. Background The company Nike was founded in 1962 by Stanford University business graduate, Philip KnightRead MoreNike Case Study Analysis1294 Words à |à 6 Pages Ã¢â¬Æ' Introduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. Nike was criticized as a result of how it managed its expansion strategyRead MoreNike Ethics Case Study1215 Words à |à 5 Pagesfrom mass ordering and mass production are opportunities Nike sorted to exploit. However, this is not with problems as might lead to loss of control, and moral concern like was the case with Nike raising concern relating ethical principle in business. In this paper, we shall be answering questions related to the complexities of expansion amid a globalize world drawing inspiration from ââ¬Å"The Promise and Perils of Globalization: The Case of Nikeâ⬠, a working paper presented by Richard M. Locke and AlvinRead MoreCase Study : Advertising Strategy By Nike Essay1081 Words à |à 5 Pages Case study on Advertising Strategy by Nike As per Nike organization legend, a standout amongst the most well known and effectively perceived trademarks in promoting history was authored at a 1988 gathering of Nike s commercial office Wieden and Kennedy and a gathering of Nike workers. Dan Weiden, talking fondly of Nike s can-do state of mind, allegedly said, You Nike fellows, you take care of business. The rest, as is commonly said, may be (promoting) history. In the wake of staggeringRead MoreNike Case Study1112 Words à |à 5 PagesCase Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960ââ¬â¢s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tapRead MoreNike Case Answers1120 Words à |à 5 PagesNike Case Answersââ¬â Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez, he stayed on as chairman of the board. In what ways could Knightââ¬â¢s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadership of Nike? Answer: Informal structures are the set of unofficial relationships between organization members. Potential advantages of informal structures: ââ" ª Helping peopleRead MoreNike Case Study1890 Words à |à 8 PagesNike Presentation of Facts Surrounding Case Background on Football and the FIFA World Cup: Football (Commonly known as Soccer in the U.S.) was and still is the most popular sport in regards to viewership worldwide. In 2006 it was estimated that the sport of football was played by more than 265 million people, and continuing to grow (These estimates were up from 2000, estimated 42 million). Profession leagues exist throughout the world and the most popular teams were in Western Europe. The historyRead MoreNike Case Study1494 Words à |à 6 PagesIntroduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the worlds leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activitiesRead MoreCase Study on Nike1252 Words à |à 6 PagesCase Study Nike Introduction Good morning ladies and gentlemen and thank for taking the time to meet with us. Nike was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike, Inc. on May 30, 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the companyââ¬â¢s revenue. The other 8 percent comes from equipment and non Nike brand products, such as ColeRead MoreNike, Inc. Case Analysis844 Words à |à 4 PagesNIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. Itââ¬â¢s name was changed to Nike, Inc. in 1971. Itââ¬â¢s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the worldââ¬â¢s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activitie s worldwide. Entirely owned Nike subsidiaries include Converse
Thursday, December 26, 2019
Major Literary Publications of the Harlem Renaissance
The Harlem Renaissance is a period in American history marked by an explosion of expression by African-American and Caribbean writers, visual artists and musicians. Established and supported by organizations such as theà National Association for the Advancement of Colored People (NAACP) and the National Urban League (NUL), Harlem Renaissance artists explored themes such as legacy, racism, oppression, alienation, rage, hope and pride through the creation of novels, essays, plays, and poetry. In its 20-year span, Harlem Renaissance writers created an authentic voice for African-Americans that showed their humanity and desire for equality in the United States society. 1917 Asa Philip Randolph and Chandler Owen co-found the political and literary magazine, The Messenger. 1919 Writer and educator Jessie Redmon Fauset becomes the literary editor of the NAACPs publication, The Crisis. 1922 Claude McKay publishes his first volume of poetry, Harlem Shadows. The collection is considered the first major text of the Harlem Renaissance.James Weldon Johnsons anthology, Book of American Negro Poetry, is published.ââ¬â¹ 1923 Jean Toomers Cane is published.The NUL establishes the journal, Opportunity. Charles S. Johnson serves as the journals editor. 1924 As editor of Opportunity, Johnson hosts a dinner at the Civic Club in New York City. This dinner is considered the official launching of the Harlem Renaissance. 1925 The literary magazine, Survey Graphic, publishes a special issue, Harlem: Mecca of the New Negro. The issue is edited by Alain Locke.Color, Countee Cullens first collection of poetry is published. 1926 Locke edits the anthology, The New Negro. The collection is an expanded version of Survey Graphics, Harlem issue.Langston Hughes publishes his first book of poetry, The Weary Blues.The short-lived literary and artistic magazine, Fire!! is published. Hughes, Wallace Thurman, Zora Neale Hurston, Aaron Douglas, and Richard Bruce Nugent are founding editors of the magazine.White writer Carl Van Vechten publishes Nigger Heaven. 1927 James Weldon Johnsons collection of poems, Gods Trombones, inspired by sermons of African-American preachers is published. 1928 McKay publishes his first novel, Home to Harlem. The text becomes the first bestselling novel by an African-American author. 1929 Thurman publishes his first novel, The Blacker the Berry. 1930 Hughes novel, Not Without Laughter, is published.Journalist George Schuyler publishes the satirical novel, Black No More. 1932 à Sterling Brownsà collection of poetry, Southern Road, is published. 1933 Public Works Administration (PWA) and Works Progress Administration (WPA) are established. Both agencies provide jobs to many African-American artists, such as Hurston. 1937 Hurstons second novel, Their Eyes Were Watching God, is published. The novel is considered the last novel of the Harlem Renaissance.
Wednesday, December 18, 2019
Communicating Distant Romance Essay on Long Distance...
The world has changed a great deal over the past thirty years. Lives based on a comfortable home in the suburbs, a station wagon, three kids, and thirty years of job security with one employer have become memories. (1) Even the way we view relationships has changed significantly. Today more people are choosing to be in a long distance relationship than ever before. In a study recently performed by the University of North Carolina, it was shown that there are currently over 85 million people in the U.S alone are participating in a long distance relationship (1). Considering these statistics, it is reasonable to conclude that a significant number of people are engaged in some form of long distance relationship and/or correspondence, and thatâ⬠¦show more contentâ⬠¦The students were asked to discuss strategies that they use to cope with feelings of loneliness and sadness. Two of the students described how they would write letters to their boyfriends back home. They explained that by writing and receiving letters, they felt less lonely. Other strategies that were mentioned were talking on the phone, emailing, and even sending and receiving pictures (2). Although it can be difficult, feelings of loneliness in a long distance relationship can be avoided with the use of effective communication strategies. And for those who do chose to use these types of communication strategies, its important remember that they can only be effective if both individuals in the party are honest and open with their feelings while communicating. An example of this is my own long distance relationship with Jocelyn. When ever I feel lonely, I will call Jocelyn and tell her how I feel. During these conversations, I try to be honest without holding anything back. By doing this I am able to not only help my self, but our relationship as well. In addition to loneliness, many people have reported that the biggest challenge that they have encountered while being in a long distance relationship is finding ways to keep the relationship fresh and exciting during the long periods when they are unable to be with theirShow MoreRelatedEssay Joseph Conrads The Secret Agent4969 Words à |à 20 PagesGreenwich Park, towards the Observatory, something happened - no one knows exactly what - and he blew most of himself to shreds. The British, who loved to quantify in the late nineteenth century, noted that the explosion spread bits of flesh over a distance of sixty yards. Martial Bourdin remained alive for another half hour, but gave no hint as to the reason for his choice of such a bizarre target for a terrorist act (National Maritime Museum). To the chagrin of all anarchists, as Joseph Conrad observedRead MoreIntercultural Communication21031 Words à |à 85 Pagescommunication skills for the benefit of the business environment. Being aware of intercultural issues, understanding and appreciating intercultural differencesà ultimately promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens horizons and yields tangible results in terms of business success. (http://en.wikipedia.org/wiki/Intercultural_communication) http://www.kwintessential.co.uk/cultural-services/articles/introduction-intercultural.html A ShortRead MoreRomanticism and Modernism as Strange Bedfellows: A Fresh Look at Jack Kerouacs On the Road12240 Words à |à 49 PagesBedfellows: A Fresh Look of Jack Kerouacââ¬â¢s On the Road Bliss was it in that dawn to be alive, But to be young was very Heaven! O time In which the meagre, stale, forbidding ways Of custom, law and statute, took at once The attraction of a Country in Romance! The Preludeââ¬âWilliam Wordsworth (Come in under the shadow of this rock), And I will show you something different from either Your shadow at morning striding behind you Or your shadow at evening striding to meet you; I will show you fearRead MoreEthnic Reproduction and the Amniotic Deep: Joy Kogawas Obasan13316 Words à |à 54 PagesChapter 28 INTERPERSONAL RELATIONSHIPS Introduction and overview (p. 428) Affiliation: the need for other people (p. 428) Love and intimacy (p. 428) Relationships: definitions and varieties (p. 429) Voluntary/involuntary relationships (p. 429) Arranged marriages (p. 430) Gay and lesbian relationships (p. 430) ââ¬ËElectronicââ¬â¢ friendships (p. 431) Different types of love (p. 431) The power of love (p. 431) Is romantic love unique to western culture? (p. 431) An evolutionary theory ofRead MoreStatement of Purpose23848 Words à |à 96 Pagesmeasuresââ¬âtest scores and gradesââ¬âwere most important Ohio Wesleyan University Writing Center à © 2011 Page 1 and used the statement of purpose for borderline decisions. However, of liberal arts faculty who responded, approximately half valued the essays as much as other parts of the application package. ï⠷ Determine the importance of the mentor system. The importance of the statement of purpose increases, as Robert M. Brown notes, at institutions with strong mentoring programs ââ¬â¢because it is the onlyRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words à |à 116 Pagesresolution is also referred to as the conclusion or the denoument, the latter a French word meaning ââ¬Å"unknottingâ⬠or ââ¬Å"untyingâ⬠. Although the terms exposition, complication, crisis, falling action and resolution are helpful in understanding the relationship among the parts of some kinds of narrative, all plots, unfortunately, do not lend themselves to such neat and exact formulations. Even when they do, it is not unusual for critics and readers to disagree among themselves about the precise natureRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 PagesMore Profitableâ⬠83 Point/Counterpoint Employerââ¬âEmployee Loyalty Is an Outdated Concept 87 Questions for Review 88 Experiential Exercise What Factors Are Most Important to Your Job Satisfaction? 89 Ethical Dilemma Bounty Hunters 89 Case Incident 1 Long Hours, Hundreds of E-Mails, and No Sleep: Does This Sound Like a Satisfying Job? 90 Case Incident 2 Crafting a Better Job 91 4 Emotions and Moods 97 What Are Emotions and Moods? 98 The Basic Emotions 100 â⬠¢ The Basic Moods: Positive andRead MoreHuman Resources Management150900 Words à |à 604 PagesOne estimate is that lost productivity due to workers having elder care responsibilities is at least $11 billion per year.8 Even group benefit programs are changing, with long-term care insurance being added by an increasing number of employers. In these programs workers can allocate some of their ââ¬Å"benefit dollarsâ⬠to buy long-term care insurance at lower group rates. LOGGING ON . . . ElderCare Web Contains reference materials and resources on elder care issues. http://www.ice.net/ ~kstevens/ELDERWEBRead MoreLogical Reasoning189930 Words à |à 760 Pages.................................................................................. 474 Inferring from Correlation to Causation......................................................................................... 479 Criteria for a Causal Relationship................................................................................................ 481 Criteria for Creating Good Explanations ........................................................................................ 483 Assessing
Tuesday, December 10, 2019
Managing an Incident More Effectively Is Important -Free Samples
Question: How Managing An Incident More Effectively Is A Very Important? Answer: Introduction In a workplace environment, managing an incident more effectively is a very important skill. One specific incident that I think I could have handled more effectively is one that involved two employees that was an act of workplace violence which was a threat and verbal abuse. This involved two female employees who had a personal conflict which with one another. It was an kind of a personal issue whereby one party claimed that the other had stolen her husband who is actually an employee at the workplace too. She resulted in abusive language and even threatened the lady. The employees and customers were really surprised as it drew a scene. The manager simply suspended both of them without any hesitation. Analysis Workplace violence is considered a common in most organizations and the most it takes the form of verbal abuse, harassment and threats. According to the HSE, (2006) Verbal abuse and threats are the most common types of incident .You find that any form of workplace violence can result in reduced employee morale and poor image for an organization. And if it results in physical injuries even though they are not work related, it can result in extra costs for the firm as it can result in damage to property or even loss of life which may require compensation. Healthy Working Lives, (2013) added that it may further result in stress, demoralization, difficulties in recruiting and retaining, and damage to the public image. With this overview of the risks associated with workplace violence, I believe that as a manager, the leaders should have taken it more seriously and find a solution. The first step one needs to take as the HSE, (2006) identified is to find out the problem. For instance, the problem here is related to an issue which may not be related to work but after identifying it as a personal matter, theres no reason of taking an action without going deeper into the matter. The two parties should be asked about what really happened and why did they decide to bring it to the workplace. After identifying the problem and after investigating on the matter, the next action would be deciding what needs to be done. Like now in this matter, the employees that were involved in the incident might be lacking some emotional intelligence. There may be much need for determination of the risks involved, training and going through workplace policies, and perform an assessment on what might be done to ensure that the incident doesnt repeat itself again. The third step would be to take an action and then the final step after taking an action would be to gather feedback to dete rmine whether your decision was effective. Conclusion Workplace violence is an issue which doesnt just need a manager to take an action on the spot. It requires effective evaluation of the incident. (Bizfilings, 2012) Employees in this scenario would have been better handled by establishing an investigation, review workplace policies and applicable laws, provide some training and information, and ensure that theres effective communications like now there might have been a problem with the human resource management whereby the manager is not open to talk to as Cable, (2014) noted. References Bizfilings, (2012). Preventing and dealing with violence in the workplace. Retrieved from https://www.bizfilings.com/toolkit/research-topics/office-hr/preventing-and-dealing-with-violence-in-the-workplace-issues Cable, J. (2014). Five stages of handling workplace violence. Retrieved from https://ehstoday.com/safety/five-strategies-handling-workplace-violence Health and Safety Executive, (2006). Violence at work. Sudbury, England; HSE. Retrieved from https://www.hse.gov.uk/pubns/indg69.pdf Health Working Lives, (2013). Violence and aggression. Retrieved from https://www.healthyworkinglives.com/advice/Legislation-and-policy/employee-issues/violence-aggression#further
Monday, December 2, 2019
What Is Image Alt Text How It Helps, Plus How to Set It in WordPress
One of the most important things you can do to help ensure your websiteââ¬â¢s success is to optimize it for search engines. There are a lot of ways to achieve that, both on a large and small scale. One smaller, but still important, task is optimizing your image alt text.Alt text, sometimes called an alt tag, is an important consideration for accessibility, but it can also have a positive impact on your siteââ¬â¢s Search Engine Optimization (SEO). Even if most of your readers will never see this ââ¬Ëhiddenââ¬â¢ information, image alt text provides websites like Google with valuable data about your content, so it can be presented to the right searchers.In this post, weââ¬â¢ll introduce image alt text and explain why itââ¬â¢s important. Then weââ¬â¢ll show you how to add and optimize image alt text in WordPress. Letââ¬â¢s get to work! You might assign it the image alt text: ââ¬Å"The Themeisle blog homepageâ⬠. This is a short, clear description of what the picture contains.Under normal circumstances, however, that sentence wonââ¬â¢t actually show up on the web page. Image alt text is a type of metadata ââ¬â which means that itââ¬â¢s behind-the-scenes information most visitors will never see. So why include it at all?There are a few answers to that question. The first involves the original purpose of image alt textââ¬â accessibility. This behind-the-scenes text was created so that visitors with a visual impairment (that is, those who cannot actually see the images in your content) still have some way of knowing what they are. Alt text also comes in handy if your web page ever has trouble fully loading, since the text will generally display as a placeholder when images fail to show up.Given how easy it is to create image alt text, those reasons are enough to motivate most people to use them. If you need more encouragement, however, you might be interested to know that alt text is also beneficial for your websiteââ¬â¢s s earch engine visibility.The effects of image alt text on Search Engine Optimization (SEO)Search Engine Optimization (SEO) is the process of tweaking your online content so that it ranks higher on Search Engine Results Pages (SERPs). If lots of people who search Google for relevant keywords and phrases are shown your website on the first page of their results, you are doing a solid job with your SEO.There are a lot of ways to improve your siteââ¬â¢s SEO, and weââ¬â¢ve covered a variety of techniques in the past. Many SEO strategies involve spending a lot of time researching, or installing dedicated tools. However, there are smaller tasks that have an impact on your page rankings as well ââ¬â such as whether youve added and optimized image alt text.Google and other search engines have been taking advantage of the information presented by alt text for a long time. Their bots pay attention to the text of each alt tag, using it to gain a deeper understanding of your content. Th is little bit of extra metadata can help a search engine grasp what the image itself is about. It also helps clarify the subject of the surrounding text.If you want to get the most out of your image alt text, youââ¬â¢ll want to make sure to add it to each piece of embedded media in the first place. Then, youââ¬â¢ll want to optimize it to be as helpful to search engines as possible. Letââ¬â¢s discuss how to do both of those things now.How to add and optimize image alt text in WordPressActually adding image alt text in WordPress couldnââ¬â¢t be simpler. In fact, the hardest part is simply remembering to do so. Youââ¬â¢ll want to make it a part of your routine if possible. For instance, it can help to go through each page or post after youââ¬â¢ve finished writing it, and assign each image an alt text at once.To do this, click on an image in your page or post, and select the Edit icon:Under the caption, youââ¬â¢ll see a field labeled Alternative Text. This is where you can enter your image alt text. Simply type it in, and click on Update!You can also do this immediately when uploading an image in your Media Library, using the same field:As with most SEO-related tasks, however, it isnââ¬â¢t enough to simply add image alt text. Youââ¬â¢ll also want to optimize it, to ensure that it will be effective. Here are a few best practices to follow when creating alt text:Use a full sentence, rather than a word or short phrase. This provides human and bot visitors alike with more information.Be as descriptive as possible, clearly explaining what the image contains.Include keywords in your alt tags. Keywords are essential to any strong SEO strategy, and this is yet another place to incorporate them. If you have a main keyword for your content, youââ¬â¢ll want to use it in alt text whenever it makes sense to do so. For images of products in particular, including the itemââ¬â¢s name and product ID is also a smart idea.If you keep these tips in mi nd, youââ¬â¢ll find yourself creating effective image alt text in no time!ConclusionAdding image alt text may seem like a small matter. However, itââ¬â¢s worth paying attention to if you want your site to rank as highly as possible in search engines (and attract the most views). This feature is also important for visitors with a visual impairment, and as a precaution for those times when your pages fail to load images.Fortunately, adding and optimizing alt text couldnââ¬â¢t be simpler. In WordPress, you can do this through the image edit screen in your Media Library, as well as on individual posts and pages. Donââ¬â¢t forget to optimize your alt textà as well. Youââ¬â¢ll want to use full sentences, be very descriptive, and include plenty of keywords.Do you have any other questions about how to use image alt text effectively? Let us know in the comments section below! How to add #image alt texts to your #WordPress site. Great for SEO and accessibility! #tutorial
Subscribe to:
Posts (Atom)